René Neubach works as consultant in the Multi-Channel Marketing area with clients in the Pharma- and non-Pharma industry on Multi-Channel and positioning strategies, tactical plans and concepts with focus on Social Media and Content Marketing, Methodology and Setup of teams and processes. The list of clients includes companies like Merck, Amgen, Celgene, Chiesi, Roche, Sanofi and Astra Zeneca.
In his former position René acted as Client services lead and Vienna eMarketing Center co-lead at Pfizer and has over 18 years experience in the digital space and been responsible for more than 800 digital projects.
René started his professional career in online web agencies in 1998 and has worked in various creative roles as Art director, concept specialist and Creative Director.
In 2006, René started to work for Wyeth as eMarketing Project Manager, responsible for the region Austria-CEE-Russia, with responsibility to build up and maximize Internet presence in all affiliate markets. In early 2008, René and Christian Stehle built up the Vienna eMarketing Center for Wyeth acting in Europe, Middle East and Africa, later becoming part of Specialty care Europe in Pfizer after the acquisition of Wyeth, servicing clients in more than 44 countries globally today.
Until the end of René Neubachs position as Multi-channel marketing Manger in Pfizer, the Vienna eMarketing Center was an internal digital media agency for Pfizer with more than 70 staff located in Vienna, and offers consultancy, digital media design & development, as well as end-to-end project delivery which was lead by René.